MANAGEMENT GUIDANCE
Managing a startup is a technique of management that is proactive, opportunity driven, and action oriented, it involves strategic decisions and operating management philosophies. In essence, entrepreneurial management is a UNIQUE style of managing that requires coping with challenges and difficulties they encounter in different phase of the development of enterprises. 
Startup managers have got to possess specific competencies to successively perform the challenging tasks and roles of management in their respective startups / enterprises. The entrepreneurial managers must have vital skills such as planning, organizing, leading / delegating and controlling. The other crucial skills for entrepreneurial manager are as follows:
*Developing relationships with peers
*Carrying out negotiations
*Motivating employees
*Resolving conflicts
*Establishing information networks
*Make decisions in allocating resources efficiently and effectively
*Willing to learn continually
In the digital age, startups and enterprises have greater choices for effective communications to increase the productivity rates and to save costs by automating their operations under entrepreneurial management. Startups and enterprises can be easily access to business software, databases and Big data to add or details of consumers / customers in market landscape.
Cloud computing can play a crucial role in web-based software. In essence, cloud computing has become an integrated part of digital technology. With the arrival of numerous software and advance accounting functions of software, the entrepreneurial management that deals with accounting functions in startups and enterprises has transformed enormously. Entrepreneurial management use cloud computing to reduce information technology expenses, which are savings that can be passes onto consumers / customers of startups and enterprises. We find two most popular accounting software and enterprises - FreshBooks and QuickBooks in the market landscape. They integrate with many applications such as Salesforce, Shopify, PayPal, Zapier, Stripe, Capsule, Revamp, CRM, Agile CRM, Basecamp, Asana, GSuite, and HubSpot. Besides from FreshBooks and QuickBooks, EXPERT System (ES) which is an Artificial Intelligence (AI) accounting useful in finance and management accounting, income tax and auditing. There are also software for human resources management - BambooHR and JazzHR in the market landscape.
Several startups and enterprises have implemented Artificial Intelligence (AI) in their startups and enterprises through AUTOMATION and leveraging data analytics in the digital age, AI powered CRM enables startups and enterprises to identify serious buyers and build stronger connections with consumers / customers by tapping into data[Example: BIG DATA] from past interactions and similar leads. AI can track everything that competitors of startups and enterprises do from products or services to consumer / customer service.
AI and startups and enterprises converge in systems which help enormously in accounting management, inventory management, human resources management and decision-making process, together with increased efficiency of assignments which would usually be performed by people. These systems are done through neural networks and EXPERT SYSTEMS (ES) with software program that process input and provide valuable output for startups and enterprises.